About Us
Our Story
Bauer Fresh Commerce was born from a deep conviction: that Mexican avocados deserve to cross borders with dignity, freshness, and excellence.
This company wasn’t born in a cold office, but in the warm orchards of Michoacán and Jalisco, where every fruit carries a story and years of hard work. Its founder, Dr. Eliud Urquidi, witnessed firsthand the challenges faced by many growers: long chains of intermediaries, unfair payments, and logistical barriers that hinder growth.
That’s why Bauer Commerce LLC was founded in Texas, USA, with a clear mission: to connect Mexican farms directly with the international market, reducing friction, improving processes, and ensuring that every customer receives a traceable, ethical, and top-quality product.
In a short time, the company established key partnerships, obtained licenses such as PACA, secured logistics contracts, and positioned itself as a trusted player in avocado export. But beyond numbers and tons, we are driven by something deeper: to honor the origin, transform commerce, and prove that ethics can also be profitable.
Bauer Fresh Commerce. Freshness Beyond Borders.
Bringing Latin America’s harvests to the global stage
At Bauer Commerce LLC, we bring the finest fresh agricultural products to the global market, guided by a deep commitment to sustainability, integrity, and excellence.
We connect Latin America with the world
At Bauer Commerce LLC, we proudly serve as a strategic bridge between Latin America’s rich agricultural regions and international markets. Our mission goes beyond logistics — we build long-term relationships that empower producers, ensure product traceability, and deliver consistent quality to global buyers.
By working directly with growers, cooperatives, and packaging facilities, we bring fresh, sustainable, and premium-grade produce — especially avocados — to distributors, retailers, and food industry partners across North America and beyond.
With a deep understanding of international trade standards, cultural dynamics, and consumer expectations, we turn regional potential into global opportunity.
Our Team
Dr. Eliud Urquidi
CEO – CHIEF EXECUTIVE OFFICER
Provides overall leadership and strategic direction for the company. Represents the vision, drives growth, and ensures alignment between all departments to achieve long-term goals.
Jose L. Rueda
LM – LOGISTICS MANAGER
Manages the transportation, storage, and distribution of avocados. Ensures timely deliveries in optimal conditions by optimizing routes and costs.
Fabio Urquidi
CM – COMMERCIAL MANAGER
Oversees sales strategies, customer relationships, and market expansion. Responsible for generating revenue and positioning the brand in key markets.
Lic. Miguel Martinez
OM – OPERATIONS MANAGER
Coordinates internal processes, from product reception to dispatch. Ensures operations are efficient, cost-effective, and meet quality standards.
Premium avocados: from global fields to your table.
From small distributors to large-scale buyers, our partners consistently highlight the difference Bauer Fresh Commerce makes: reliable sourcing, unmatched quality, and a supply chain built on trust. By streamlining access to premium-grade produce directly from Latin America, we’ve helped businesses reduce uncertainty, improve freshness, and grow confidently in competitive markets.
Their stories are not just testimonials — they are proof of what happens when innovation, commitment, and global reach come together.
“At Bauer Fresh Commerce, our clients’ words speak volumes. From first-time importers to established distributors, their experiences reflect the trust, consistency, and excellence we strive for every day. Discover how our commitment to fresh, high-quality produce has made a difference in their operations and customer satisfaction.”
Hear What Our Clients Say
“We proudly serve a growing network of partners — from family-owned wholesalers to major retailers — who rely on us for premium agricultural products. Our clients value not only our product quality, but our responsiveness, traceability, and shared vision of sustainable trade.”
Trusted by Clients Across the Americas and Beyond
“Every client journey is unique — and so are the results. Our success stories showcase how Bauer Fresh Commerce has helped businesses expand into new markets, optimize their supply chains, and deliver fresher, more competitive offerings. These stories are living proof of the power of partnership and precision.”
Success Stories That Inspire
“With Bauer Fresh Commerce, we reach global markets faster — with the quality and excellence that set us apart”
Carlos Méndez, International Produce Buyer
As part of our strategy, we are pleased to present “Bauer Fresh Commerce”, the flagship brand of our packaging, the result of years of effort and hard work:
We unite our strengths and resources to create a unique synergy.
Comprehensive and Differentiated Proposal
We offer a comprehensive and differentiated proposal in the market, distinguished by innovation and quality.
Harnessing Complementary Capacities
We leverage our complementary capabilities to enhance our collective performance.
Driving Operational Efficiency
We work together to drive operational efficiency, optimizing processes and resources.
Expanding Geographic Presence
We aim to expand our geographic presence, reaching new horizons and opportunities.
Access New Markets
We focus on accessing new markets, exploring new growth and development opportunities.
Utilize Experience and Knowledge
We leverage our experience, knowledge, and reputations to achieve joint success.
Stand Out as Market Leaders
We strive to stand out as market leaders, paving the way with innovation and excellence.
Provide Innovative Solutions and Exceptional Service
We are committed to providing innovative solutions and exceptional service that exceed expectations.
Generate Significant Impact in the Industry
We work to generate a significant impact in the industry, driving change and transformation.
Deliver Sustainable Added Value
We are dedicated to delivering sustainable added value that benefits all parties involved in our alliance.
Focused on Customer and Business Success
Our primary focus is the success of our customers and our businesses, working together to achieve shared and lasting goals.